By diving into the deep end of the podcasting world, Kay began to see trends that astounded her. Many podcasters didn't know how to get booked on other podcast shows with relevant target audiences. Some podcasters were getting bogged down and overwhelmed by the amount of production and promotion work they needed to do to increase their visibility on their own podcast. Strikingly, many didn't know how to craft an irresistible Call To Action, or any type of Call To Action at the end of their interview, therefore leaving BIG money on the table.
Speakers on stages at live events typically present their information and then make an offer to the audience that incentivizes them to go to the back of the room to make their purchase. The same can be true with a podcast. The guest speaker shares valuable insights and information, a few stories or testimonials, and then a Call To Action link where listeners can access complimentary content, and be influenced to make future purchases.
Knowing firsthand what it takes to be successful in the podcasting world, Kay Suthar combines business growth strategies with podcast development, production, and promotion. She has launched the Make Your Mark (Podcast) Agency in the UK, and is eager to assist clients globally.
Addressing the pain points that podcasters struggle with; Kay and her team have crafted high-value packages that both teach and fulfill, such as;
• How to start a podcast
• How to get booked as a guest speaker on other people's podcast
• How to reduce the production effort of producing a podcast so business owners can stay focused on building their businesses.
Kay's signature CTA Pulse Detection™ system not only helps influencers come up with relevant and valuable Call To Actions, (CTAs), for listeners to claim, it shows them which CTAs are performing the best on which type of shows; so they can book more of those types of shows.
Kay hosts her own show, Make Your Mark Podcast, which is based on Business Strategies including Podcasting. She believes that the lack of visibility is an unfortunate missed opportunity for a large number of business owners, coaches, authors, speakers, podcasters, and thought leaders alike. Her goal is to elevate business owners to have more impact by getting their message out on more platforms and increasing their sales while helping more people.